Nike announces collaboration with Kim Kardashian to create a new female sports brand NikeSKIMS

Nike and Kim Kardashian's body-shaping brand SKIMS officially announced the joint launch of NikeSKIMS, combining Nike's sports professionalism and SKIMS' deconstructed design to create innovative clothing designed specifically for women's sports needs. This joint is of great strategic significance to both parties, and Nike welcomes new CEO Elliot Hill, and SKIMS continues to expand its territory.

This cooperation shows the market's attention to female athletes and different body shapes and skin tones. “Nike and SKIMS are committed to innovation, inclusion and boundaries, and believe in the power of women,” Kardashian said in an official statement.

Since its establishment in 2019, SKIMS has rapidly subverted the body shaping and home clothing markets, and even surpassed many brands that have been working for decades. As the news of NikeSKIMS was released, SKIMS is actively expanding, launching a joint series with The North Face in December last year, reinterpreting the classic TNF style into a variety of skin tones and sold out within minutes of opening. In the same month, SKIMS opened its first flagship store in New York to consolidate the brand's physical market.

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It is no surprise that SKIMS has turned to the sportswear market today. Since 2020, the brand has cooperated with the US Olympic team to provide clothing for the Tokyo Olympics, Beijing Winter Olympics and the 2024 Paris Olympics. In May 2024, it has worked with WNBA to deepen the brand's layout in the sports field.

NikeSKIMS's first series will be available in spring 2025 and is scheduled to expand globally in 2026. For more information, please follow HYPEBEAST's follow-up report.