A$AP Rocky officially becomes Ray-Ban's first creative director

Ray-Ban officially announced the appointment of A$AP Rocky as the brand's first creative director. For a long time, Rocky has used Ray-Ban sunglasses as a styling in both music and fashion. With his own huge trend influence, he will be with Ray-Ban Studios joins forces to expand a new horizon for the brand.

As the first project since taking office, Rocky will launch a new series called Blacked Out Collection, introducing a new lens design to reinterpret Mega Icons, which will combine Ray-Ban's contemporary culture and Rocky's personal style to enlarge the classic frame into a Mega version, paired with gold plating Details and new super black lenses create a low-key and luxurious visual effect. The series is expected to be released in April, just in time for the arrival of spring and summer.

In addition, Rocky's role is not only designed to design sunglasses, but also will be responsible for the brand's advertising planning and store space transformation, and incorporate music, fashion and artistic elements to fully reshape the Ray-Ban's appearance. “I have always appreciated Ray-Ban's ability to continue to innovate while sticking to tradition, and I'm excited to be part of this historic journey and write a new chapter with Ray-Ban,” Rocky said in a statement.