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ZEGNA officially announced that it will hold the 2026 summer fashion show in Dubai outside the traditional Milan Fashion Week schedule for the first time. On June 11 this year, ZEGNA will launch its excellent craftsmanship made in Italy into one of the most dynamic and influential markets in the world. This is not only a firm inheritance of Italian craftsmanship, but also an infinite pursuit of outstanding innovation and a global vision.
This extraordinary move, in close cooperation with the Italian National Fashion Association, demonstrates ZEGNA's brand essence deep in Milan, while also committed to conveying Italian craftsmanship to the world's grand vision. ZEGNA will embark on a week-long immersive journey, sincerely inviting guests from all walks of life, brand friends and international media to experience the top luxury experience, and the 2026 summer fashion show will be the exciting chapter of this journey.
ZEGNA Mansion (VILLA ZEGNA) travels through Shanghai to New York, and its third stop will also be in Dubai. The idea was inspired by the mansion of Mr. Ermenegildo Zegna, the founder of the brand. This unique immersive experience will present a diverse sensory journey to invited guests, and experience ZEGNA's creative spirit, sustainable development concept and contemporary vision. Through the carefully created immersive space, the brand conveys its unremitting pursuit of the future of excellent craftsmanship and innovation.
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GDQUN ，gdqun.com