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lulemon officially announced today that Lewis Hamilton, the “Seven Crown King” of Formula 1, will become the brand's latest ambassador. This collaboration will not only provide Hamilton with top sports equipment to meet his needs in training, post-match recovery and daily wear, but will also work together to promote innovative design of future products and participate in global initiatives.
Hamilton mentioned in the statement: “Lululemon's products are not only of excellent quality, but also fashionable designs, but most importantly, they are fully in line with my sports needs. I am very happy to be working with a brand that values all-round physical and mental happiness so much. We hope to do so. Through this cooperation, we will inspire more people to explore a better self.”
As a brand ambassador, Hamilton will work in-depth with lululemon’s research and innovation team, as well as the design and development department, to provide professional insights into future sports and leisure collections, ensuring that products meet the needs of both professional athletes and everyday users. In addition, lululemon's Centre for Social Impact will work with the Mission 44 Foundation founded by Hamilton to integrate sports and mental health into education, employment and self-reliance training programs, and strive to create new opportunities for young generations More equal opportunities.
Hamilton will also become the protagonist of lululemon's latest global brand project “No Holding Back”, showing how top athletes can continuously break through their limits through daily physical and mental training and become a champion model. In the project, Hamilton will wear lululemon’s latest men’s training series, including the highly respected Metal Vent Tech series.
Nikki Neuburger, chief brand and product marketing at lululemon, said: “We are very honored to invite Hamilton to be the brand ambassador. His leadership in sports, fashion and social influence is perfectly in line with the brand spirit of lululemon. Whether on the track, physical and mental We are deeply inspired by the health field, or the path to social progress. We look forward to innovating with him and inspiring the global community to bring more positive impacts.”
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GDQUN ，gdqun.com
