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To celebrate the 10th anniversary of the founding of the California street brand Brain Dead, we work with Paris brand APC to focus on the classic elements of the two brand genes – denim, with tannin as the main axis as the creative canvas. Launch a unique co-branded capsule series.
In this collaboration, Brain Dead’s iconic Type00 denim has a new interpretation, launching jackets, trousers, fisherman’s hats and totes, and using classic indigo wash. In addition, combining the classic elements of APC and Brain Dead, the hand-painted APC logo is installed into Brain Dead's unique head pattern to create a unique vision.
This series of image advertisements were filmed in Paris and were performed by APC founder Jean Touitou and Brain Dead founder Kyle Ng, and performed the classic rock and roll Velvet Underground song “Pale Blue Eyes” in the film. “I don't know why every time I go to the West Bank, I always feel a more free atmosphere, and Brain Dead perfectly interprets this spirit of freedom at any level,” said Jean Touitou.
The APC x Brain Dead co-branded capsule series has been officially launched in APC Taipei Fuxing SOGO store for limited edition.
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