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Following BEAMS PLUS' first entry into the United States in December last year and opening a limited store in Los Angeles, the main BEAMS brand is about to enter the US market and launch its first flash project in Southern California (SoCal).
The BEAMS pop-up store will be operated from March 7 to April 20, with the same location as the BEAMS PLUS limited store, and will be located on 620 Imperial Street, Los Angeles. The brand's 2025 Spring Series will be exclusively sold in the store, perfectly reflecting the “Tokyo contemporary casual style” defined by BEAMS.
In addition to the main line series, the store will also display a new branch line “the A”. The series is based on American casual style, reinterpreting the definition of “authentic” and bringing a unique perspective. Another area will be set up in the store, specializing in selling BEAMS's surfing and skateboarding-inspired branch SSZ, as well as a number of joint products, including limited cooperation styles with brands such as Levi's and NEEDLES.
This trip to BEAMS to the United States is undoubtedly a big step in brand internationalization, and it is undoubtedly a fashion event that cannot be missed for Japanese style and street culture enthusiasts.
BEAMS Los Angeles Pop-Up
620 Imperial Street
Los Angeles, CA 90021, USA
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