GU x UNDERCOVER The fifth chapter of the latest joint series “UG” officially debuts

GU, which has cooperated for many times, and UNDERCOVER has brought the fifth latest joint series “UG” after entering 2025, and the official release information is released simultaneously.

In 2023, GU will implement the “Go Global” policy and actively promote global development, including commodity production. UNDERCOVER, a fashion brand founded in 1990 by designer Jun Takahashi, combines elements of art, music and subculture to create a fashion clothing brand with a unique world view.

The latest joint series “UG” aims to further enhance the brand value of GU and push cooperation between GU and UNDERCOVER brands to a new peak. The UNDERCOVER team participated in product design, model trial outfits and main visual creation throughout the process. “UG” stands for “comfort noise in daily life” and is an innovative interpretation of Universal Design. This series continues the core concept of the previous time, “Comfort noise in daily life”, with “SILENT/NOISE” as the keyword. Its features interesting design and free and unrestrained style, bringing a little pleasant and exciting surprise to the outfits in daily life.

The two sides launched a total of 27 products, sold in two bombs. The first bomb will be launched on March 14, reinterpreting GU's classic items in an interesting way. With UNDERCOVER's unique “fang camouflage” pattern, innovative elements such as internal and external flip and tailoring design, it provides more diverse items, such as printed tops, overalls and poplin shirts. In addition, a series of original products have been launched this time, such as loose sets made of new materials developed jointly and developed together, and images drawn by Mr. Takahashi himself, featuring the fictional “Noise Burger Shop” burger shop; the second bullet will also be sold in physical stores and online stores across Taiwan in late April.

Finally, the “UG” series is also expected to launch autumn and winter items this fall. Interested readers can click here to take a look at the designer interview with Takahashi Takahashi.

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