A.SOCIETY, as a professional glasses aesthetic brand, has been committed to exploring the intersection of fashion, art, music and contemporary culture. Recently, the brand has joined hands with the Hong Kong veteran trendy brand Subcrew, inspired by the founder Li Canchen's favorite antique cars to bring a new series of joint journeys.
This joint series takes Li Canchen's favorite Porsche antique car as its core creative inspiration, and uses beige and bright yellow as the theme color scheme, successfully finding a clever balance between retro and modernity. Beige symbolizes the profound heritage of antique car culture, while bright yellow brings vitality and a sense of the times. The combination of the two not only shows the lifestyle of antique car culture, but also conveys the classic image of trend precipitation over time through design.
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The series includes two designs: ALTERNATOR and SPARK PLUG: ALTERNATOR is made of pure titanium, with narrow frame lines, presenting a design language that coexists with elegance and power, and provides two colors: retro golden yellow and fashionable black; while SPARK PLUG is based on pilot glasses and is matched with the newly upgraded Thin Clip-on magnetic design. The light titanium frame is combined with the anti-blue light lenses of the century-old German brand Zeiss, bringing high-quality visual protection and detail.
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In addition to glasses, the series also launched a logo embroidered baseball cap, and a sterling silver magnetic necklace with retro gold coins and car spark plugs. The necklace has the function of adsorbing Clip-on lenses, making it easy to wear in daily life.
The A.SOCIETY x Subcrew joint series will be officially launched in A.SOCIETY K11 MUSEA physical and online stores on March 5 for limited edition.
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