Xiangdao Via ISLA ATHLETIC x OLDSOILISM The latest “Wu Song Plays Basketball Tonight” joint series debuts

Hong Kong sports brand ISLA ATHLETIC joins hands with local brand OLDSOILISM to launch a new joint basketball theme series “Wu Song Plays Basketball Tonight”. Adhering to the brand spirit of Xiangdao Fenghua that focuses on the combination of urban fashion and functionality, and OLDSOILISM advocates the design concept of “Eastern learning as the body and Western learning as the application”, the series is inspired by the classic clip “Wu Song Fighting the Tiger” of one of the four great Chinese classics “Water Margin”, cleverly integrates oriental art and basketball culture to create a sports fashion item that combines both traditional and modern.

The joint series includes a variety of items, including the theme vest of “Wu Song Plays Basketball Tonight”, basketball shorts, a two-color sports headband, a special edition tiger T-shirt, and even a joint basketball. Each item is made of high-quality fabric and incorporates detailed embroidery elements. Among them, the main visual design of “Wu Song Plays Basketball Tonight” becomes the core element of the series, while the details are added to the “Fragrance” logo of Xiangdao Fengyu and the embroidered logo of OLDSOILISM, which fully reflects the cooperation characteristics of the dual brands. The entire series reinterprets the heroic spirit in traditional stories in modern trendy language, and injects the vitality and freedom atmosphere of Hong Kong's local street basketball culture.

The ISLA ATHLETIC x OLDSOILISM “Wu Song Plays Basketball Tonight” joint series will be first launched in the North Point LAB Collector pop-up store from March 8 to 9, 2025 (Saturday to Sunday), and will be officially released on the brand's official website on March 11, 2025. Interested friends must pay attention.

LAB Collector Hong Kong

G/F, Xingfu Building, No. 30 Jinping Street, North Point

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