The FTC is investigating eight companies, including Mastercard and JPMorgan Chase, for using AI to adjust pricing based on consumer behavior. This “surveillance service pricing” raises concerns about privacy, competition, and consumer protection. The FTC seeks detailed information on these AI services and their impact on consumer pricing. FTC Chair Lina M. Khan emphasized the potential risks of exploiting personal data to charge higher prices and aims to uncover the practices of these pricing strategies.
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