No products in the cart.
According to the latest report of On Holding AG (On Running parent company), the company achieved sales of approximately US$2.6 billion (approximately CHF 2.32 billion) in fiscal year 2024, and its net profit tripled from the previous year to CHF 242.3 million, a significant leap from CHF 79.6 million in 2023. according to Fashion United Analysis pointed out that such impressive results not only surpassed the goals set at the beginning of last year, but also made the Swiss brand more confident to sprint higher numbers in the next year.
In November 2024, On raised its full-year forecast after releasing record third-quarter earnings. At that time, revenue in the third quarter reached 635.8 million Swiss francs (about 717.6 million US dollars), with an annual growth rate of 32.3%. Subsequently, the company adjusted its annual sales target to CHF 2.29 billion, and finally exceeded the standard with CHF 2.32 billion. The fourth quarter was particularly eye-catching, with sales increasing by 35.7% year-on-year, becoming a key driving force for annual growth. Looking ahead to 2025, On Holding AG expects sales to grow by at least 27%, with a target of US$3.3 billion (about CHF 2.94 billion), showing strong confidence.
On’s success comes from the simultaneous growth of direct sales and wholesale channels. The sales growth of consumers is particularly significant, with an annual increase of 40.3%, indicating that the direct connection between brands and runners is becoming stronger and stronger; at the same time, the wholesale business through third-party channels has also increased by 22.8%, reflecting the expansion of its market penetration. Regionally, the Asia-Pacific market became the biggest highlight, with sales soaring 84.5%, indicating the region’s enthusiastic demand for high-performance sports equipment; the Americas market grew by more than 25%, while the Europe, the Middle East and Africa (EMEA) regions rose steadily by 18.2%, demonstrating the balance of the brand’s global layout.
The rise of On is inseparable from the current craze for performance sports gear. The brand not only focuses on product functions, but also expands its influence through diversified cooperation, such as joining forces with trendy units such as Kith and Post Archival Faction (PAF), and finding American actress Zendaya and experimental singer FKA Twigs to help, pushing running shoes culture to a wider fashion circle. This “performance + trend” strategy not only attracts professional runners, but also captures the attention of street trend enthusiasts.
Related reports
> A$AP Rocky creates PUMA Mostro 3D's latest two colors are revealed first
> Song for the Mute Chapter 5 Joining hands with adidas to create the latest joint shoes of Superstar 82 and Adistar Cushion
Read the full text
GDQUN ，gdqun.com
